How RankKit SEO's schema works

Schema (structured data) tells search engines and AI assistants what a page is about: who runs the site, what kind of page it is, who wrote it and where it sits in the site. Google uses it for rich results and knowledge panels.

RankKit SEO outputs schema on every page without any setup. It prints a single JSON-LD block in the page head, as one @graph whose nodes point at each other by @id. You change what it says through your settings, the post's schema type and, when you need more, the Schema manager.

What every page gets

Node	When it appears	Where the data comes from
Organization or Person	Every page	Settings → Identity: name, logo or photo, social profiles. With Local SEO on, the organization also gets a LocalBusiness type with address, phone and opening hours.
WebSite	Every page	Site name and URL, plus a SearchAction for your site search.
WebPage	Every page except search results and 404 pages	Title, description, dates and the featured image. On category, tag and archive pages and the blog page it becomes CollectionPage.
BreadcrumbList	Every page below the home page	The same trail as RankKit SEO breadcrumbs.
Article, BlogPosting or NewsArticle	Posts whose schema type is one of these	Headline, dates, word count, author, publisher, image, category and focus keywords.
Product	Products (with WooCommerce)	Price, currency, stock status, SKU and ratings. See WooCommerce SEO.
FAQPage	Pages with FAQ content	Questions from the FAQ block and from core Details blocks (the summary is the question).
HowTo, table of contents	Pages with the How-to or Table of contents block	The block contents.

Who runs the site matters most for Google's knowledge panel, so check RankKit SEO → Settings → Identity first. See Site identity.

Choose the schema type of a page

Each page has a schema type that decides its main node.

Default per content type. Go to RankKit SEO → Settings → Content types. Each content type has a Default schema setting. Out of the box, posts use Article, WooCommerce products use Product and everything else uses Web page.

Per page. In the block editor, click the RankKit SEO button in the editor toolbar to open the RankKit SEO panel and choose Schema. In the Schema Type card, pick a type under Page type (the content type's default is marked "(default)") and click Generate Schema. The page node is then built from the post's title, author, dates, image and content. In the Classic Editor and Elementor, pick the Schema type on the Advanced tab; its first option, Default (…), follows the content type setting.

The types you can choose:

Option	Output
Web page	WebPage
Article, Blog post, News article	WebPage plus an Article, BlogPosting or NewsArticle node
Product	WebPage plus a Product node
About page, Contact page, Collection page, Profile page, Item page, Q&A page, Checkout page, Search results page, Medical web page	The page node takes that WebPage subtype
No schema	No page node for this page

Add more schema to a page

The automatic graph covers the basics. For a recipe, an event, a review, a job posting or a video, open the Schema section of the RankKit SEO panel, pick the type under Rich result and click Generate Schema. The item is added pre-filled with variables, ready to complete; see Add and edit schema on a page. You can also import schema from a live page there. An Article item you add there replaces the automatic Article node instead of adding a second one.

To check the final result, use the schema validator on RankKit SEO → Schema.

RankKit SEO Pro RankKit SEO Pro adds schema templates: write schema once and apply it to every page that matches a set of conditions, filled from ACF, Meta Box, Pods or ACPT fields. Pro also imports schema from pasted JSON-LD code or a .json file. See plans.

Turn schema off

Schema output is a module. To switch it off, go to RankKit SEO → Dashboard, find the Modules card and turn off Schema. Do this only if another plugin or your theme already prints the structured data you want, since two sets of schema for the same page confuse search engines.

FAQ

Do I need to add schema to every page by hand?

No. Every page gets the Organization or Person, WebSite, WebPage and BreadcrumbList nodes automatically, and posts get Article schema. Add items in the Schema manager only for content that has its own rich result type, such as recipes, events or products.

Why is there no Article schema on my page?

The page's schema type is not Article, Blog post or News article. Check the page type in the Schema section of the RankKit SEO panel (or the Advanced tab in the Classic Editor), and the Default schema of that content type under Settings → Content types.

Where does the FAQ schema come from?

From the RankKit SEO FAQ block and from core Details blocks in the page content. RankKit SEO adds FAQPage to the page node and lists each question with its answer. You can also add an FAQ item in the Schema manager, but if the page already has FAQ schema from blocks, that item is skipped so the questions don't appear twice.